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Play Begins Here

Puddle & Pip

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Brands in spotlight

Purelements

Exclusive launch

Baby monitor pro

Safety first

Bright Start Uniforms

LOVED BY MUMZ

Best sellers

Sale
AED 79.00
AED 99.00-20%
Pastel Rainbow Wooden Stacker
4.9(102)
Sale
AED 89.00
AED 119.00-25%
Sage Silicone First-Feeding Set
4.9(87)
Sale
AED 699.00
AED 849.00-18%
Navy CityFold Travel Stroller
4.8(64)
Sale
AED 94.00
AED 114.00-18%
Playful Forms - E-Reader Folio Cover
4.9(62)
Sale
AED 139.00
AED 159.00-13%
Little Lantern - Kids Instant Print Camera
4.8(62)
AED 64.00
Willow & Wonder - Baby Laundry Detergent 1.5L
4.8(62)
AED 109.00
Nurture Ease - Layered Nursing Top
4.7(62)
AED 169.00
PureElements - Reusable Pocket Diaper
4.7(62)

Curated for you

Pregnancy

New Mumz

Toddler Mumz

Baby & Toddler

Feeding best sellers

AED 154.00
Willow & Wonder - Giraffe Silicone and Wood Teether Ring
4.6(62)
AED 124.00
Mellow Meadow - Silicone Pacifier
4.9(53)
AED 79.00
Mellow Meadow - Nursing Pillow
4.5(56)
AED 109.00
Willow & Wonder - Safari Print Bib
4.8(50)
Sale
AED 94.00
AED 114.00-18%
Little Lantern - Silicone Sippy Cup
4.7(47)
Sale
AED 139.00
AED 159.00-13%
Playful Forms - Travel High Chair Harness
4.6(47)
Sale
AED 64.00
AED 79.00-19%
Silicone First Feeder Set
4.8(42)
Sale
AED 49.00
AED 69.00-29%
Little Lantern - Muslin Bandana Bibs - 4 Pack
4.9(41)

The Little Toy Shop

Toys best sellers

Sale
AED 49.00
AED 69.00-29%
Little Lantern - Wooden Shape Puzzle
4.5(62)
AED 124.00
PureElements - Pop-It Sensory Fidget Ball
4.7(59)
AED 109.00
Nurture Ease - Soft Rag Doll in Floral Dress
4.6(56)
Sale
AED 94.00
AED 114.00-18%
Playful Forms - Wooden Doctor Play Set
4.5(53)
AED 79.00
PureElements - Unicorn Plush Slippers
4.9(47)
AED 64.00
Willow & Wonder - Pop-Up Play Tunnel
4.6(50)
Sale
AED 49.00
AED 69.00-29%
Rainbow Wooden Stacker
4.8(42)
Sale
AED 139.00
AED 159.00-13%
Playful Forms - Canvas Toy Storage Basket
4.7(38)

Fresh Starts with Every Splash

Bath best sellers

AED 154.00
Nurture Ease - Changing Pad Cover
4.6(59)
AED 169.00
PureElements - Duck Bath Thermometer
4.8(53)
AED 169.00
PureElements - Baby Toothbrushes - 3 Pack
4.9(44)
Sale
AED 49.00
AED 69.00-29%
Little Lantern - Classic Potty Chair
4.5(47)
Sale
AED 119.00
AED 149.00-20%
Ergonomic Baby Bath Tub
4.8(42)
AED 154.00
Nurture Ease - Contoured Changing Pad
4.8(41)
AED 109.00
Willow & Wonder - Baby Brush and Comb Set
4.6(38)
AED 69.00
Foaming Bubble Bath for Babies
4.6(18)

Dreamy Little Spaces

Bedroom best sellers

AED 124.00
Mellow Meadow - Bunny Night Light
4.8(47)
AED 79.00
PureElements - Toddler Duvet and Pillow Set
4.6(44)
Sale
AED 49.00
AED 69.00-29%
Playful Forms - Wooden Baby Cot
4.9(38)
AED 64.00
Nurture Ease - Kids Book Display Shelf
4.5(41)
AED 154.00
Nurture Ease - Fitted Cot Sheet - Leaf Print
4.7(35)
Sale
AED 139.00
AED 159.00-13%
Playful Forms - Kids Round Table and Chair Set
4.6(32)
AED 124.00
Mellow Meadow - 3-Drawer Wooden Dresser
4.5(29)
AED 119.00
CloudSoft Muslin Swaddles — 4 Pack
4.6(18)

Big Adventures Begin Outdoors

Outdoor best sellers

AED 109.00
Nurture Ease - 3-Wheel Light-Up Scooter
4.9(59)
AED 124.00
PureElements - Adjustable Kids Roller Skates
4.5(62)
Sale
AED 94.00
AED 114.00-18%
Playful Forms - Kids Camping Lantern
4.8(56)
AED 79.00
Mellow Meadow - Beach Sand Toy Set
4.7(53)
Sale
AED 94.00
AED 114.00-18%
Little Lantern - Beginner Skateboard
4.5(50)
Sale
AED 49.00
AED 69.00-29%
Playful Forms - Mini Cruiser Skateboard
4.7(41)
AED 169.00
Mellow Meadow - Kids Skateboard
4.6(38)
AED 329.00
Balance Bike for Toddlers
4.6(18)

Soft Styles for Little Lives

Fashion best sellers

AED 64.00
Willow & Wonder - Polo Shirt and Shorts Set
4.8(47)
Sale
AED 49.00
AED 69.00-29%
Little Lantern - Floral Flutter-Sleeve Dress
4.7(44)
AED 169.00
PureElements - Floral Baby Sun Hat
4.6(41)
AED 109.00
Willow & Wonder - Pull-On Denim Joggers
4.5(32)
Sale
AED 94.00
AED 114.00-18%
Playful Forms - Baby Denim Joggers
4.6(23)
AED 79.00
Mellow Meadow - Knitted Baby Cardigan
4.5(20)
AED 49.00
Thread & Thistle - Personalized Organic Cotton Baby Bodysuit
4.8(18)
AED 64.00
Willow & Wonder - Baby Sunglasses
4.9(17)

Made for Every Little Change

Diapers best sellers

AED 124.00
PureElements - Zinc Nappy Rash Cream 100ml
4.9(56)
Sale
AED 139.00
AED 159.00-13%
Little Lantern - Toddler Potty with Splash Guard
4.5(59)
AED 109.00
Nurture Ease - Odour-Lock Diaper Bin
4.8(53)
Sale
AED 139.00
AED 159.00-13%
Playful Forms - Barrier Cream 50ml
4.5(56)
Sale
AED 94.00
AED 114.00-18%
Playful Forms - Ultra-Soft Diapers Size 3 - 52 Pack
4.7(50)
AED 79.00
Mellow Meadow - Felt Diaper Caddy Organiser
4.6(47)
Sale
AED 42.00
AED 75.00-44%
99.9% Pure Water Wipes — Pack of 12 (768 pcs)
4.8(42)
Sale
AED 139.00
AED 159.00-13%
Playful Forms - Newborn Diapering Bundle
4.9(35)

Safe Beginnings Start Here

Safety best sellers

AED 64.00
Willow & Wonder - Kids Cotton Face Mask
4.5(59)
AED 154.00
Nurture Ease - Foam Corner Guards - 4 Pack
4.7(50)
AED 64.00
Nurture Ease - Pressure-Fit Safety Gate
4.8(44)
Sale
AED 449.00
AED 549.00-18%
NurtureView Smart Baby Monitor
4.7(41)
AED 79.00
PureElements - White Noise Sound Machine
4.7(35)
AED 79.00
PureElements - Kids Face Masks - 5 Pack
4.6(29)
AED 64.00
Nurture Ease - Breathable Mesh Playard Liner
4.5(26)
Sale
AED 49.00
AED 69.00-29%
Playful Forms - Whale Bath Spout Cover
4.9(23)